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Why a lower food-inflation rate can still leave a dearer trolley

3 days ago
2 min read

A smaller inflation number can arrive in the news while the grocery total remains stubbornly high. There is no contradiction in that experience. A price can rise more slowly and still be higher than it was before.


The National Agricultural Marketing Council’s July report put its 28-item urban basket at R1,362.14 in June, about 1.5% above the same month a year earlier. That is a defined basket measured over a defined period. It provides a useful reference, but it does not describe every household’s purchases.


The arithmetic behind the feeling


Take an illustrative item priced at R100. If it rises to R110, the increase is 10%. If its next increase takes it to R112, the new rise is about 1.8%.


The rate has slowed dramatically. The buyer still needs R12 more than at the starting point. A decline in the inflation rate does not undo earlier increases unless prices themselves fall.


Households carry those earlier changes forward in every shopping trip. Income may have followed a different path, while other expenses compete for the same money. A better monthly inflation report can therefore coexist with a budget that still feels worse than it did several years ago.


Your trolley has its own pattern


A tracked basket uses particular goods and quantities. Your household may buy different foods, prefer different brands or have needs the basket does not include. Prices can also change differently between the items you buy most often.


That makes a small personal record useful. Keep a few receipts from the same shop and identify ten or fifteen regular purchases. Compare like with like: the same size, or a unit price that makes different sizes comparable.


For example, an illustrative 750 g package at R45 costs R60 per kilogram. A 1 kg package at R56 is cheaper per kilogram even though the price on the shelf is higher. The saving is useful only if you need the quantity and can afford the upfront payment.


The total trip matters too


A cheaper item at another shop may require additional travel. A bulk purchase may create waste if the household cannot use or store it. Compare the saving with the whole cost of obtaining and keeping the food.


These checks can reveal useful choices. They can also confirm that the main pressure comes from prices and income rather than poor shopping decisions.


National inflation figures help explain the wider movement. Your receipts show where that movement reaches your household. Keeping both views in mind makes it easier to understand why a better statistic may take time to become a more comfortable month.


www.thepeoplesa.com

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